Unette Helps Ivy Corporation Update Their Packaging in Response to Changing Marketing Requirements
Total partnership results in product optimization and faster turnaround  to meet nationwide seasonal demand

WHARTON, NJ -- Founded in 1946 as a family-held company, Ivy Corporation has been effectively treating poison ivy for nearly 60 years.  Their IVY-DRY^® products are the only ones that contain Zinc Acetate as the main active ingredient.  Once sold door-to-door to local, single-outlet drug stores, IVY-DRY^® is now sold to wholesalers and distributors, as well as to such leading stores as CVS, Eckerds, and Walgreens.

When Ivy Corporation wanted to change the packaging of its IVY-DRY^® products to meet the consumer and market needs, the company partnered with Unette Corporation, a leading contract packaging and filling company with a long history in the cosmetic, pharmaceutical, and personal care industries.  

According to Harry Reicherz, Vice President of Sales and Marketing for Ivy Corporation, Unette’s hands-on style of customized service offered a single-stop solution to a multitude of special needs for IVY-DRY^®.  During a trade show in 2003, they show cased IVY-DRY^® Super and Lotion itch relief products using a spray pump instead of the old screw cap that had been used for the past 45 years.   The response from the trade show was overwhelmingly positive.  “Now we needed a supplier who could incorporate the pumps and new labeling into our tight production schedule.”

“Changing to the spray pump was only a small part of the overall project,” he said.  “I needed a contract filler that could handle a wide range of tasks.   I originally contacted Unette on the recommendation of a colleague and found their operation to be extremely organized and their technical people knowledgeable and willing to solve problems and meet a tight deadline.

“Unette started with a single-batch test run of 30,000 units.  The test went so well, they finished our full season run in just 8 weeks.  They even adapted an inserter machine they had built for another company to specifically handle my spray pump system.  What’s more, there was literally no waste of product, bottles, or spray pumps, every batch was fully documented and met stringent quality control parameters.

“In order to meet the tight deadline of a seasonal selling window, Unette was able to do it all; fill, insert and s ecure spray pump, apply tamper-evident seal, label, ink jet code with lot and expiration date and pack into cases.  The result was that IVY DRY^® shipped on time, ready for the consumer market.

“Ivy Corporation has found Unette to be an invaluable partner.  Unette provided strict attention to detail, stringent quality control, and the ability to identify and solve problems.  They truly deliver what they promise.  When we use Unette, we know that the product is produced properly, the packaging is right, and that our deadlines will be met.  Thanks to their help, we were able to package and distribute our product as quickly as possible, and we expect a substantial increase in production to meet a growing market demand.”

Unette is a proven supplier of contract filling and single use packaging for some of the most recognizable brand names in the world.  From filling short runs or particularly difficult jobs right down to labeling, sealing, secondary packaging, ink-jet coding, and P.O.P. materials, the company is able to manage the entire process, on time and on budget.

Unette is equipped to receive customer bulk product in nearly any vessel including pails, drums, totes and tank trucks.  Unette offers an indoor tank truck station to unload bulk liquids in quantities up to 6,000 gallons per truck directly to the filling station or to a tote filling station.  This automated all-stainless system is complete with clean-in-place features for continuous production.

For more information, contact Unette at 88 N. Main Street, Wharton, NJ 07885-1600; Telephone 973-328-6800; Fax 973-537-1010; or visit the company’s Web site at www.unette.com.

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